Watch Bloc Party’s Kele Okereke join Paramore’s Hayley Williams to perform ‘Blue Light’. ![]() Meet Fred Roberts, the singer who uses music to mine the pain of his past.According to Billboard, his YouTube following alone grew by 1,800 per cent. Concert platform SongKick saw a 3,000 per cent increase in searches for Marshmello, while his social platforms exploded, bringing 62,000 new followers to Twitter and 260,000 to Instagram. The 10-minute music experience held in Fortnite’s Pleasant Park was watched by an audience of more than 10 million – gamers couldn’t use their weapons but were still able to perform dance moves and explore the area.Īlthough casual music fans and gamers alike may have dismissed the event as a gimmick, record execs sat up in their chairs as Marshmello’s team capitalised on the new, younger eyeballs the event attracted with a Fortnite merch line that dropped just as it ended. In early 2019, Fortnite’s parent company Epic Games held its first virtual concert with masked EDM DJ and producer Marshmello.
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